Geothermal Rising 2022 Strategic Plan

Elements of the Strategic Plan
● Vision = What we want for the world.
● Mission = How we will achieve our vision.
● Goals = Our general long-term aspirations for the organization.
● Objectives = How we will achieve our goals in the given time frame.
 

Vision
A brighter future for Earth and all its inhabitants, powered by the planet itself.
 

Mission
To connect the geothermal community and champion geothermal energy in the United States and
around the world.
 

Goals
● Broaden awareness of geothermal energy and its important role in the energy transformation.
● Build positive public sentiment towards geothermal energy as a clean, renewable, and
ubiquitous energy source.
● Empower the geothermal community to advance through, technological innovation, education
and collaboration with other sectors
● Expand the demand for and use of geothermal energy.
 

Objectives
1. Raise Public Awareness of Geothermal Energy – increase the visibility of geothermal energy
through marketing and communications activities that inform and educate across a wide spectrum of organizations, agencies, and people.
2. Champion Innovation – serve as a platform for inspiring, encouraging and sharing new technologies that will accelerate the deployment of geothermal energy in an agnostic way.
3. Build an Enabling Environment for Geothermal Energy – work with government and regulatory agencies to incentivize demand and adoption of geothermal energy.
4. Expand GR’s Activities to Grow the Geothermal Industry – build a strong membership base of
individuals and corporations and arm them with the tools they need to engage outside the geothermal community.
5. Maintain Financial Sustainability – operate with a budget surplus through self-supporting activities.
6. Enhance Internal Processes – improve the professional quality of our products and services and integrate the functions of the GR team.